Does chocolate milk really come from brown cows? I know what you are thinking…what a stupid question! Except its not. OK well maybe it kind of is, but it is still one worth answering. Why? Because 7% of Americans think that chocolate milk comes from brown cows and many more aren’t sure where it comes from. Let me repeat that…MORE 16 MILLION AMERICANS THINK CHOCOLATE MILK COMES FROM BROWN COWS!! You might have seen the Washington Post article about this shocking data. I, personally, could not believe it. It made me realize not only how out of touch consumers are with their food, but how out of touch I am with the consumers. So let me be clear, NO chocolate milk does not come from brown cows. All milk from all cows is whole white milk. Chocolate is a flavor that is added during bottling. You might be quick to think “This is crazy” or “People are idiots” and write it off. But for me, this confirms that people have no idea where their food comes from. Smart people. Educated people. They have no idea. We, as farmers, have to help teach people and explain what we do. And we need to do a better job of it because it looks like at least 7% of our class is failing. This also brings up a point I want to make to the consumers, if you don’t know, ask! And don’t look at the first thing that pops up on a Google search. Ask a real farmer! If I don’t know the answer, I promise you, I will find someone who does!
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